Nallenart’s Club Mimi has been around almost as long as Nallenart (motto: Serving Teachers at Home and School Since 1995). It was started to offer free French lessons and, yes, to draw visitors to Nallenart to buy French curriculum for their homeschools and classrooms. At first, it was just a subdomain at Nallenart but then Club Mimi graduated to its own domain, clubmimi.com.
I recently found a screenshot of Club Mimi from 2005. Do you know where the name comes from? If you have used L’Art de lire, you know that Mimi is a church mouse that is featured in the very first story of Level 1. She has become a mascot of sorts for Nallenart.
Image provided courtesy of Screenshots.com.